旧版850捕鱼游戏大厅

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                    1. 旧版850捕鱼游戏大厅 人物专访 展会新闻 业内资讯 产业动态

                      匠心是一场修行 - 阅文游戏石洁首谈《新斗罗大陆》手游成功的背后

                      [导读]今天小编很荣幸邀请到《新斗罗大陆》发行方阅文游戏总经理石洁先生,一起来了解斗罗产品成功的背后。

                        2019NIANDEYOUXISHICHANGYOUZHEZENYANGDEBIANHUA?SUIZHEHULIANWANGLIULIANGHONGLIDESUOJIAN、BANHAODESHOUJIN,RANGGEYOUXICHANGSHANGDOUYUDAOLEHUODAHUOXIAODETIAOZHAN,ZAIZHEIYANGDESHICHANGHUANJINGXIA,IPGAIBIANYOUXICHANPINKEWEIXIEIPYOUSHIKENGQIANGQIANXING。

                      旧版850捕鱼游戏大厅   BUJIUQIANJUGUANFANGGONGBUDEZUIXINXIAOXI,YOUYUEWENYOUXIFAXINGDEIPXIAOSHUO《DOULUODALU》GAIBIANDEDONGZUOKAPAISHOUYOU《XINDOULUODALU》LIUSHUIYITUPOSHUYI!ZUOWEIDANGQIANSHICHANGHUANJINGXIALIANGYANIPCHANPINYINFASHICHANGDEJIDAGUANZHU。

                        RUHEDAZAOYIKUANCHAOJIYOUXIIPBINGSHIQIFAHUIZUIDADEJIAZHI?JINTIANXIAOBIANHENRONGXINGYAOQINGDAO《XINDOULUODALU》FAXINGFANGYUEWENYOUXIZONGJINGLISHIJIEXIANSHENG,YIQILAILEJIEDOULUOCHANPINCHENGGONGDEBEIHOU。

                        小编:很高兴能邀请到石总,首先恭喜阅文游戏发行的《新斗罗大陆》手游获得了非常好的成绩,同时我们也了解到三七发行的一款《斗罗大陆H5》也是阅文游戏授权的斗罗产品,能和我们说下这两款产品的情况吗?

                        石洁:非常感谢。《新斗罗大陆》手游是根据小说《斗罗大陆》改编的卡牌游戏产品,也是我们自主研发发行的第一款手游产品。斗罗手游中的世界架构、故事背景和魂师、魂技玩法等,都是源自小说原著中的设定。这是一款集合微操、策略卡牌玩法的手游,游戏推出就得到广大斗罗粉和玩家的认可,在App Store和安卓各大渠道发行上,都获得不错成绩。

                        YUEWENYOUXICHULEZIYANFAXINGDE《XINDOULUODALU》SHOUYOUWAI,WOMENHAIYUSANQIFAXINGHEZUOTUICHU《DOULUODALUH5》YOUXI,MANZUBUTONGLEIXINGDEWANJIAJIFENSIXUQIU,TIGONGCHAYIHUADEYOUXITIYAN。

                        小编:市面上IP游戏产品也不少,小编特别想了解《新斗罗大陆》是如何在众多游戏中突围的?

                        石洁:总结下来重点有几个方面:重视IP实质,提升游戏品质,孵化增值的精品内容,做精细化运营。

                        SHOUXIANZAIIPDEXUANZESHANG,BINGBUSHISUOYOUIPDOUSHIHEGAIBIANCHENGYOUXI,QIANJINIANIPGAIBIANYOUXI,ZHIYAOYOUXIYONGDAOLEZHEIGEIP,FENSIMENDOUYUANYIGUOLAIKANYIKAN,YOUXISHANGXIANCHUQISHUJUBUCUO,CHULECHONGJIGEDABANGDANWAI,QUDAOYEHUIJIHENHAODEZIYUANTUIJIAN。

                        XIANZAIDEYOUXISHICHANGHUOZHESHUOIPYOUXISHICHANGGENZHIQIANWANQUANBUYIYANG,SHICHANGXUQIUDESHENGJI,WANJIADUIYOUXIDEYAOQIUHUIGENGGAO。SUOYISHOUXIANZAIIPDETIAOXUANSHANGJIUXUHENJINSHEN。”DOULUODALU“ZHEIGEIPYUYOUXIYOUTIANRANDEQIHEDU,TADESHIJIEJIAGOU、GUSHIQINGJIEHEXITONGSHEDING,FEICHANGSHIHEGAIBIANYOUXI。TONGSHIWOMENGENJU“DOULUODALU“IPFENSIDEDASHUJUFENXI,TONGGUOHUAXIANG、NIANLINGCENG、YOUXIXINGQUJIYOUXIXINGWEIDENG,FAXIAN”DOULUO“FENSI85%YISHANGDOUWANGUOLIANGKUANJIYISHANGSHOUYOU,DUIYOUXIYOUJIDADEREQING。

                        ZAIYOUXIDEPINZHIDAZAOSHANG,WOXIANGXINHAOYOUXISHIGAICHULAIDE。ZAIIPGAIBIANSHANG,YOUXIJIAGOUSHIJIEGUANJIYAOGENYUANZHUBAOCHIYIZHI,RANGDOULUOFENZAIYOUXIZHONGNENGGANSHOUDAODAIRUGAN;YOUYAOZAIWANFASHANGCHUANGXIN,NENGRANGWANJIATIYANDAOYOUXIDEREXUEYUJIQING。

                        《XINDOULUODALU》QIANQIJINXINGLEDUOCIDECESHI,SHOUJIYONGHUFANKUI,YOUDEFANGSHIDIQUDIAOZHENGQUYOUHUA,ZAIFAXINGSHANGQUZUOCHAYIHUAYUNYINGCELVE。YOUXISHANGXIANHOUYIRANCHIXUZUOYOUHUA,BAOKUOHUAMIANSHANGDEBUDUANDIAOYOU,ZAIYONGHUFUWUSHANGZUOJINGXIHUADEYUNYINGFUWU,CAINENGZUIZHONGYINGDEYONGHU,RANGYONGHUZHENZHENGCHENDIANXIALAI。

                        小编:好产品确实容易吸引用户,但我们也见过很多好的产品会因为时机、推广、运营策略等结果有偏差,石总您觉得《新斗罗大陆》所取得的成绩主要归功于哪些因素呢?

                        石洁:除了产品打造的精品化要求,还需要抓住市场机遇,并且制造机遇。

                        《XINDOULUODALU》SHOUYOU2017NIANJIUZAICESHILE,WEILEFENGFUYOUXIWANFATIGAOYOUXIPINZHI,WOMENZAIBUDUANCESHIHEYOUHUACHANPIN。SUIZHE2018NIANDOULUODALUDONGHUADIYIJIDEREBO,DOULUOIPYIDUXIANQIFENSIDEZHUIPENGRECHAO,WANJIAYEZAIQIDAIZHEDOULUOSHOUYOUDEZHENGSHISHANGXIAN。ERTONGGUOBUDUANDAMODEDOULUOSHOUYOUCESHIFANKUIYEFEICHANGHAO,YINCIWOMENZAI2018NIANXIABANNIANKAISHIZHENGSHITUIXIANGSHICHANG,HENHAODEZHUAZHULEFAXINGDESHIJI。

                      旧版850捕鱼游戏大厅   DUONIANLAIYUEWENYOUXIZAICHANPINHEFAXINGFANGMIANJILEILEDALIANGDERENMAI,ZHEIWEIWOMENDECHANPINFAXINGTIGONGLEHENHAODEPUDIAN。WOMENTONGGUOBUDUANQUJINGXUEXIJILEI,TONGGUOSHIZHANHEYOUHUAZHENGHE,ZUJIANLEYIZHIYOUXIUDEFAXINGTUANDUI,BINGMOSUOCHUYITAOSHUYUYUEWENYOUXIDEFAXINGCELVEDAFA。ZAIQUDAOFAXINGSHANG,YUGEDAQUDAOJIANLIJINMIDEHUDONGLIANXI,YISHUJUWEIHEXIN,YOUHUAQUDAOGUANLI,ZUOCHAYIHUADEFAXINGYUNYING,WEIRAOCHANPINFUWUYONGHU,HUODELEGEDAQUDAODEKENDING,BINGJIYUsJIDEZIYUANZHICHI。

                        ZAIIPLIANDONGHEZUOSHANG,WOMENYUTENGXUNSHIPINDUBODONGHUA《DOULUODALU》SHENDUHEZUO,JIANGDONGHUARENSHE、DONGHUAJUQINGDENGRONGRUYOUXIZHONG,JIDOULUOFENSI、WANJIADAILAIGENGSHENKEDETIYAN。TONGGUOZHEIYICIZHANGXIANDELIANDONGHEZUO,ZUIZHONGWEIYOUXIDAILAIDEXIAOGUOSHIFEICHANGXIANZHUDE。

                        ZAISHICHANGJIYUDEDAZAOSHANG,WOMENZAIJIJIKAITUOGENGDUOHEZUOMOSHI,BAOKUOZUIJINDAJIAGUANZHUDAODEDOULUODAIYANRENGUANXUANXIAOXI,WOMENYAOQINGLEDANGHONGMINGXINGSONGYICHUREN《XINDOULUODALU》DEDAIYANREN。ZAIDAIYANRENDEXUANZESHANGWOMENKANZHONGDEBUJINJINSHIMINGXINGDELIULIANGXIAOYING,GENGSHIDAIYANRENZISHENGENCHANPINDEQIHEDUYIJIFENSI、WANJIADERENKEDU。SONGYIZAIDOULUOFENZHONGRENKEDUSHIFEICHANGGAODE,TACENGJINGYUXIAOSHUOZUOZHETANGJIASANSHAOGONGTONGCANYANDOULUOWEIDIANYING,CHURENXIAOWU,BEIFENSIQINQIECHENGWEI”SONGYIXIAOWU“。

                        HOUXUHAIHUIYOUHENDUODADANDETUOZHANYUCHANGSHI,WOMENJIANGYIKAIFANGDEXINTAIYONGBAOGENGDUOKUAJIEHEZUO。

                        小编:目前《新斗罗大陆》手游各方面的成绩都不错,我们知道游戏是有成长曲线的,IP游戏产品波峰来的更早,对此,《新斗罗大陆》在后续的产品和发行方面会有哪些策略呢?

                        石洁:您的问题确实也是所有厂商都要面临的考验,但我们在产品规划上已做好了部署和准备,我们不做短线,要做长线生命力的产品。这就要求我们在玩法内容上、活动上,做持续的版本迭代,持续给用户输出好玩的内容。《新斗罗大陆》上线后,我们每个月都保持两个大版本更新。

                        ZAIIPDESHENGMINGLISHANG,DOULUOIPZHIJINYIYOUSHINIAN,XIAOSHUOMUQIANHAIZAILIANZAI,“DOULUODALU“DESHIJIETAIDA,ZHEIWEIWOMENYOUXIYUANYUANBUDUANTIGONGLEXINNEIRONGZHICHI。

                        ZAISHICHANGFAXINGSHANG,WOMENYEZAIBUDUANTUPO、TISHENGPINPAIYINGXIANGLI,RUYUDOULUODONGHUAPIANSHENDULIANDONG、YAOQINGMINGXINGSONGYICHURENDAIYANREN、YUYIXIANKUAIXIAOPINDEKUAJIEHEZUODENG;ZAIIPCHANPINHEZUOSHANGYUSANQITUICHUDOULUOH5BAN,

                      旧版850捕鱼游戏大厅   BUJINRUCI,WOMENHAIJIANGYUGENGDUOGUONEIYIXIANCHANGSHANGDACHENGHEZUO,GONGTONGYINGZAODOULUOIPCHANPINDESHENGTAI。

                        小编:旧版850捕鱼游戏大厅从《新斗罗大陆》手游首发成功,我们很关心后续的情况,阅文游戏接下来的发行计划是否可以给大家透露一下?

                        石洁:我们将继续长线运营斗罗产品,启动多种IP游戏形态下的合作模式,创造更大的IP价值。此外我们还将以自主发行+联合发行等多种方式,继续拓展网文IP改编产品维度。无论是文改游、书游同步定制,还是优秀IP的深度孵化改编,都力求为粉丝、玩家提供最优质多样的游戏产品。

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